Anything and Everything that is born, created, made, bought, sold, used or happens gets a Name.
This concept also includes proprietary technologies and processes for licensing.
More important, the equity built into a Name is the most valuable entity owned by a company.
What is Lexus worth today?
What is Viagra worth today?
Deciding on a Name for a company, product or service is among the first steps taken within the marketing process. It is the foundation of the entire marketing and branding effort.
What you name your business often can determine how much attention you'll get from customers. Above all, great names enhance and cement a brand’s image in the minds of customers.
Creating original Brand Names for (or Renaming) Businesses, Products and Services is a very unusual niche. With over 200,000 trademark applications and over 40,000 new products and services entering the U.S. marketplace each year, getting the right Name...
- approved by committee and
- cleared through the trademark offices...
... is very hard to do.
And becomes harder to do with each passing day.
Additionally, companies that have internalized or failed to appreciate the importance of these challenges continue to relive painful experiences, lack of brand awareness, loss of market share, shareholder value, increasing competitive pressures and ongoing, disappointing ROI.
Which is why more and more companies are turning to professionals. Like us.
Contact us to hear more about our company name and product name development services.