The Brand Story – Does Your Business Have One?

Mark Rothenberg The Brand Story

We have rebranded countless companies over the past 25 years. Typically, what these existing marketing efforts all lacked were not pretty pictures. Or content. But, a real, honest-to-goodness Brand Story.

Every Person Has a Story to Tell.
So does every business, product and service.

People buy books because of the Story.
They watch tv because of the Story.
They go to movies because of the Story.

And, they tell their family, friends and colleagues about the experience. Good. Bad. Or otherwise.

Our job is to tell that Story.
To get it from where it is to where it needs to be.

Because as Steven Spielberg says, “That’s what sells the tickets.”

Every business, product and service must develop a sound branding and marketing strategy. This is called The Brand Story.

It is the foundation upon which everything rests, relies upon and, ultimately, succeeds. This is true regardless of the size of the business or the amount of money spent on its marketing, advertising or promotion.

Since nobody is in business to offer the exact same things as their competitors, The Brand Story will celebrate those aspects — both tangible and intangible -- that separate “you from them.”

The goal is to give your prospects and/or clients as many reasons as possible (in addition to or other than price) to choose your products and services over those similarly proffered by the other guys.

We don’t care how many reasons it takes.
Because it only takes one.
And, as you know, decisions often rest upon... just one.

We just want to ensure that the right one is in there for the choosing and remembered before the final decision is made.

At this stage, all businesses are equal. What separates them “early on” are the people they have thinking about the best way to ensure that the message that needs to be conveyed.... is conveyed.

So when you think of all the moving parts that go into a memorable marketing message or name; something that reaches the people that you want to reach; and helps persuade them to do what you want them to do and when you want them to do it -- then realize that, if you try to do-it-yourself (DIY), you’re competing in the same arena with the likes of GEICO, NIKE, TOYOTA, DISNEY, FOX, TARGET, GENERAL MILLS, ROOMS TO GO -- it can pretty intimidating.

That’s why you should always call in a professional to craft The Brand Story for you. Especially since you’re not in the marketing and advertising business. You’re in YOUR business -- and it’s all you can do to keep up with it and its challenges EVERY DAY of the YEAR.

Well, guess what, here’s the BIG SECRET: No matter how big or how small the company; or how expensive or inexpensive something is -- the principles and the application of those same principles are all the same for everyone -- just like the laws of gravity or putting your pants on one leg at a time.

Look, you’ve got something that makes lives better. Easier. More satisfying. Something that’s SOLVES a problem. Why not take all of your competitive advantages and package it and get it out there? It’s the best time ever.

There are so many people -- everywhere -- that are hungry for something that helps them.... and if you have what they’re looking for, something that can make their lives better or easier, you are doing them and yourself a tremendous disservice by not telling them all about it.

The Old Economy was based on YOU TRYING TO FIND CUSTOMERS.
The New Economy is based on CUSTOMERS TRYING TO FIND YOU!

Join us in the New economy.

Get your Brand Story done.

Then, jump into the arena and tell it to everyone.

You’ll be surprised at how many will actually pay attention to a good one.

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Mark Rothenberg has over twenty-five years of marketing, advertising and branding experience. And is an expert at creating original Names for businesses, products and services.

He has also produced countless breakthrough branding campaigns…

  • Run two full-service, offline/online advertising agencies
  • Conjured up boatloads of memorable Names and Brand Identities (names, logos and slogans)
  • Written, cast, directed zillions of ads and commercials
  • Penned thousands of slogans
  • Composed the music and lyrics for umpteen jingles
  • Created and illustrated innumerable mascots and characters
  • And received many of the industry's most prestigious awards for creative excellence.

Mark's recent book on branding.. The Brand Story In All Its Glory… is also posted for sale on Amazon.